Amazon Marketing Services AMS Ads For Kindle Publishing 2018 - Why you should be running AMS

About this video

Dollwet urges Kindle publishers to run Amazon Marketing Services (AMS) ads, saying not doing so loses money and hurts a book’s chance to rank. He says Amazon watches early sales for about a month, so driving sales at launch can lift search placement, and he added AMS to his launch process — turning ads on at launch, off during a free promotion, and back on afterward until they stop being profitable. He says he ran AMS for three months (July, August, September) following Marco’s AMS Profit Formula course, with about 20-30 US and UK campaigns. He explains ACoS, saying under roughly 50-60% is profitable once royalties are considered, and cites claimed examples such as spending $6 to make $76 in sales in the US, and for the UK a lifetime claim of $894 spent for $5,233 in sales at a 17% average ACoS, with only a handful of campaigns breaking even or losing small amounts. Tips include running AMS UK as well as US, aiming for the maximum 1,000 keywords, using KDP Rocket — which he says costs $100 one-time — to generate Amazon-searched keywords rather than Google or Amazon’s suggested keywords, and using a virtual assistant he says he pays $3 a day for an hour’s daily work.

Key takeaways

• Early sales after launch matter because Amazon monitors a new book’s first month to decide search placement.
• His launch process runs AMS at launch, pauses it during a free promotion, then resumes it until profitability fades.
• Judge ads by ACoS against royalty margin — he treats under about 50-60% as profitable and says to shut off campaigns spending more than they make.
• Aim for 1,000 AMS keywords and source them from Amazon search data via KDP Rocket, not Google keywords or Amazon’s suggestions.
• Run both US and UK AMS; he found UK more profitable in his claimed results and outsourced daily ad work to a VA.

Episode details: published October 13, 2018 · 18:36 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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