AMS Ads for Kindle Publishing - Step-by-Step Amazon AMS Ads Tutorial for Beginners

About this video

Sean walks through setting up a first AMS (Amazon Marketing Services) ad for Kindle books at advertising.amazon.com using the KDP login. He advises choosing Sponsored Products over Product Display ads, saying 99% of the time the money comes from Sponsored Products, which appear in search results rather than on product pages. He recommends naming the campaign after the book title plus start date, setting a budget such as 5 dollars or 10 dollars a day, and always using manual targeting instead of automatic. He explains the choice between a standard ad with no copy and a custom text ad, noting good copy helps only if the copywriting is decent. For bidding he says he starts around 15 and raises it if it sells, while noting others bid high — against competitors at 20 cents or 25 cents, bidding 40 cents — to win the auction. The core step is keywords: he urges filling the maximum 1000 keywords using KDP Rocket, which he says costs 100 dollars lifetime, exporting 200 to 300 keywords per seed term and repeating about four times, then pasting them in. He says he ignores negative keywords and that results take a couple of days to pick up.

Key takeaways

• Use Sponsored Products ads, not Product Display ads — Sean says 99% of results come from Sponsored Products
• Always choose manual targeting so you control the keywords instead of letting Amazon pick random ones
• Aim for the maximum 1000 keywords per campaign, built by exporting batches from KDP Rocket for several seed terms
• Start bids around 15 and increase if the book sells; higher bids win more placement in Amazon’s auction
• A custom text ad only helps if the copy is good — poor copy can steer buyers away compared with a standard ad

Episode details: published November 3, 2018 · 11:41 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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