AMS Ads Not Working? Here's How to Fix Them - Kindle Publishing Tips

About this video

Sean diagnoses why Amazon Marketing Services (AMS) ads are not working by splitting failures into four problems, with a fix for each. First, no impressions: he says bids and/or daily budget are usually too low, or keywords are too competitive, and recommends raising both — adapting what he calls Facebook’s bully method — because he says he is 99% sure Amazon’s auction rewards higher bidders with better placement. Second, impressions but no clicks: the first impression is failing, due to irrelevant keywords, a weak cover or title, or bad reviews; he recommends targeting only relevant keywords and improving cover and title, mentioning KDP Rocket for AMS keywords at a one-time payment of $100. Third, clicks but no sales: the cover and title attracted interest but the product page, usually the book description, is misaligned with what they promise, or the price is off; cover, title and description must be congruent, and he recommends learning copywriting for descriptions. Fourth, sales but a terrible ACOS: he says the bid is usually too high, so lower it and target better keywords while checking impressions and clicks still hold.

Key takeaways

• No impressions usually means bids or daily budget are too low, or keywords are too competitive — Sean advises raising bid and budget to win placement.
• Impressions without clicks point to a poor first impression: fix keyword relevance, cover, title and reviews.
• Sean mentions KDP Rocket for finding AMS keywords, priced as a one-time payment of $100 in the video.
• Clicks without sales usually mean the book description (or price) does not match the promise of the cover and title — make all three congruent.
• Sales with a terrible ACOS usually mean the bid is too high, so Sean advises lowering the bid and targeting better keywords.

Episode details: published March 27, 2019 · 10:26 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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