Best Email Marketing Software for Self-Publishing - Aweber vs MailerLite : Which Is Better?

About this video

Dollwet compares email marketing software for self-publishers, focusing on MailerLite versus AWeber. He says MailerLite is the cheaper, simpler option, with a free tier up to 1,000 subscribers and then low monthly tiers he puts at about $10 and $15, and that it is easy to navigate and learn. AWeber, by contrast, he says starts at $19 for up to 500 subscribers and costs roughly $20 more than MailerLite at comparable tiers. The deciding factor, he argues, is not price but policy on affiliate marketing. He says MailChimp and others are restrictive, and that MailerLite told him affiliate promotion was allowed as long as it was not a ClickBank product, whereas AWeber allows affiliate links including ClickBank and JVZoo offers. His recommendation is MailerLite for fiction authors who mainly promote their own books in emails, and AWeber for nonfiction publishers building a back-end who pitch affiliate offers. As a compromise, he suggests starting on MailerLite’s free plan to collect subscribers and later moving the subscriber list to AWeber when ready to promote affiliate offers, noting the emails themselves do not transfer.

Key takeaways

• MailerLite is presented as cheaper and easier to use, with a free plan up to 1,000 subscribers.
• AWeber costs more at each tier but is presented as the safer choice for affiliate marketers.
• Check a provider’s policy on affiliate and ClickBank/JVZoo links before building on it, to avoid an account being blocked.
• For fiction authors mainly promoting their own books, he recommends MailerLite.
• For nonfiction back-end affiliate promotion, he recommends AWeber; beginners can start free on MailerLite and migrate subscribers later.

Episode details: published April 3, 2019 · 6:48 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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