Bookbeam and Publisher Rocket HUGE Update! (Reverse ASIN Search)

About this video

The creator reviews a new reverse ASIN search feature added by both BookBeam and Publisher Rocket, which he calls one of the most useful keyword research capabilities. Reverse ASIN search lets a publisher enter a competitor book’s ASIN and see the keywords that book ranks for, whether organically or through ads, along with search volume and, in some tools, the book’s position for each keyword. Previously, he says, only Helium 10’s Cerebro offered this, at $79 a month for a large FBA-oriented suite in which Cerebro was the only tool most KDP publishers needed. In his comparison, BookBeam’s version looks similar to Cerebro, showing keywords, search results, volume and ranking position, plus opportunity, competition and demand scores he says he does not rely on; uniquely, BookBeam can also do this for Audible audiobooks and can switch marketplaces, for example to the UK. Publisher Rocket’s version is more basic: it shows keywords and searches per month and color-coded competition/profitability indicators, but requires clicking to analyze each keyword and does not show ranking position. He stresses that he uses all such tools only for keyword ideas, then checks Amazon itself to judge a keyword, distrusting tools’ scores and estimated sales. His recommendation is BookBeam as the most complete KDP keyword tool — replacing Publisher Rocket and other tools, but on a $29 to $82 monthly subscription — versus Publisher Rocket as a simpler one-time-purchase option better for tighter budgets, with Cerebro reserved for advanced publishers who need the most data.

Key takeaways

• Reverse ASIN search reveals the exact keywords a competitor book ranks for, their search volume, and in BookBeam and Cerebro the book’s ranking position for each keyword.
• Use discovered high-traffic keywords in your own title, subtitle and backend keywords to compete for the same searches, the creator suggests.
• BookBeam adds two differentiators he highlights: reverse ASIN lookup for Audible audiobooks and the ability to switch Amazon marketplaces.
• Publisher Rocket’s version is simpler and lacks ranking position, but its one-time purchase model makes it cheaper over time than subscription tools.
• Treat keyword tools as idea generators only: the creator says he ignores their competition and sales scores and validates every keyword by searching Amazon directly.

Episode details: published October 25, 2024 · 7:48 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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