Complete Guide to Selling Your Online Business (Amazon KDP, FBA, Affiliate, Blog)

About this video

Sean gives a step-by-step guide to selling an online business — Amazon KDP, FBA, affiliate, blog or e-commerce — based on his own experience, which he says was selling his Amazon KDP business in August 2021 for $820,000 through Empire Flippers. He contrasts Empire Flippers, which he calls the most popular broker for bigger sales of multiple six figures or millions, with Flippa, which he says deals with smaller accounts under about $50,000. Valuation, he explains, is based on average monthly profit over a 12-month period times a multiple, currently averaging about 40x and ranging from 35x to 50x depending on profit, consistency, account age and assets such as standard operating procedures — so $10,000 a month in profit could sell for about $400,000, roughly three-plus years of profit upfront. The steps are: get a free preliminary valuation, fill out a 12-month profit-and-loss sheet, submit for listing to receive the official valuation, then communicate with buyers (he recommends appearing on the Empire Flippers podcast, staying firm against lowball offers, and offering extras like 30-day post-sale support instead of a discount, noting buyers are verified to have the funds). Next comes migration: for KDP the entire account must transfer, with an inspection period typically lasting two weeks, plus an extra two to four weeks of third-party due diligence for sales over $500,000, so migration can take a couple of weeks to a month and a half. Payment can be by Bitcoin, bank wire, ACH or Payoneer, with pre-sale earnings still owed reconciled to the seller given Amazon’s 60-day payment delay. He also notes a three-year non-compete in the same niche, broker fees of 15% dropping to 12% above $1 million, and, per his research, long-term capital gains tax of 20% if held over a year.

Key takeaways

• Sean says he sold his Amazon KDP business in August 2021 for $820,000 through Empire Flippers, which he recommends over Flippa for sales above roughly $50,000
• Valuations are average monthly profit over 12 months times a multiple — he cites an average of about 40x, ranging from 35x to 50x
• The process runs: free preliminary valuation, 12-month profit-and-loss sheet, listing and official valuation, buyer communication, migration, then payment
• For KDP the entire account must transfer; inspection typically lasts two weeks, with an extra two to four weeks of due diligence for sales over $500,000
• Key terms he cites: a three-year non-compete in the same niche, broker fees of 15% (12% above $1 million), and no commitment until an offer is accepted

Episode details: published February 7, 2022 · 13:35 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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