Does Email Marketing Work for Kindle Publishing?? New Book Launch Results and Case Study

About this video

Sean reports his first book launch using email marketing. He says he launched to about 250 subscribers on his current pen name’s list, plus a roughly 2,000-subscriber list from another pen name that he had not emailed for close to a year and had previously only pitched 99-cent books, so it was largely dead — its open and click rates resembled the small list’s. He also cross-promoted with another self-publisher in the same niche with a list of about 2,000, who promoted the launch in exchange for a future reciprocal promotion, with possible ‘also bought’ benefits. He says he first ran a free promotion, which he now calls a mistake: it brought few subscribers and left the book stuck around pages 7-9 when it returned to paid at $0.99. He sent a pre-launch email the day before, a launch email, and a final price-rise warning. He reports 18 sales on the first $0.99 day, continued daily sales including paperbacks, and 32 sales on the final day from his own lists alone. After returning to $3.99 the book reached page one. He claims it had made about $300 in under a month from mid-February, was making roughly $20 a day, and was close to recovering its production cost excluding ACX. He credits Nick Stevenson’s email training and work on ad copy and description.

Key takeaways

• A small active list of about 250 can outperform a neglected list of about 2,000 that was only ever pitched sales offers.
• Cross-promote with another author in the same niche: promote each other’s launches to grow reach and ‘also bought’ placement.
• Sean calls running a free promotion first a mistake — it yielded few subscribers and hurt his paid ranking afterwards.
• Use a sequence: pre-launch email the day before, launch email at $0.99, and a final deadline email before the price rises.
• Email can work for nonfiction: Sean claims 32 sales on the final day from his own list and about $300 in under a month.

Episode details: published March 10, 2019 · 9:28 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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