Easiest Way to RAPIDLY Build Your Email List | Self-Publishing 2019
About this video
Sean explains how to use permafree books, meaning Kindle ebooks priced free permanently rather than through a 5 day free promotion, to grow an email list. A free book gets far more downloads, so more readers see the opt-in page inside the book offering a free gift and join the list. Only the Kindle edition is free, so paperback and audiobook sales can continue, especially audiobooks sold on Audible. He advises using a dead book or creating a book specifically for permafree, ideally about 10000 words because free-book downloaders tend to start with the shortest book. The method is to keep the book out of KDP Select, upload it free on Draft2Digital to all stores except Amazon, wait until it is live on stores such as iTunes, then email KDP via its price-match option with links for all markets and ask Amazon to price-match to free. He says a permafree book normally gets 10 to 100 downloads a day and should grow subscribers faster.
Key takeaways
- Permafree means permanently free, unlike KDP free promotion which is limited to 5 days
- Only the Kindle edition is free, so paperback and audiobook versions can still sell
- For a purpose-made permafree book Sean recommends about 10000 words so readers are more likely to start and finish it
- Method: remove from KDP Select, list free on Draft2Digital everywhere except Amazon, then request a KDP price match with store links for all markets
- Sean says a permafree book typically gets 10 to 100 downloads a day, driving more opt-in page views and email subscribers
Episode details: published August 5, 2019 · 8:12 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.
← Previous: How to Increase Book Sales on Amazon Without Spending More Money · Next: How to Format Your Book for KDP Print 8.5x11 in Less Than 5 Minutes! →
All Sean Dollwet videos · Sean Dollwet profile · Sean Dollwet on YouTube
You Might Also Enjoy

How to Create Books That Sell WITHOUT Reviews on Amazon KDP
Explore →
5 Digital Products I Would Start If I Were Starting From Zero
Explore →
5 Boring Claude AI Side Hustles That Pay Better Than a 9-5
Explore →
Amazon KDP Has Changed... What's Actually Working in 2026
Explore →
How Many Books Do You Need to Make 10k/mo with Amazon KDP?
Explore →