How I AUTOMATE 99% of My Amazon KDP Business (The Secret)

About this video

Sean explains how he outsources almost all of his Amazon KDP publishing business, keeping only keyword research and title creation for himself because he calls them the most important and hardest to outsource, though he notes ChatGPT can help generate title ideas. He hires outline/topic research on Upwork for about $35 per 30,000-word non-fiction book (generally $30-$50), uses ghostwriting companies The Urban Writers or The Writing Summit for unproven niches, then hires a dedicated Upwork writer for a proven brand at $2-$3 per 100 words. The same person who creates the outline also edits/proofreads for about $100 per 30,000 words, so they can check whether the writer followed it. Covers come from Fiverr at $5-$30 for low/medium-content books and a 99designs designer at $110 for his main non-fiction brand; formatting costs $20 per book, cover conversions and uploads cost $5 each via a VA, and bookkeeping goes to a CPA at $100/month per company. For reviews he uses an email list of about 4,000 subscribers, BookSprout for automated ARC follow-up, and Pubby, and he outsources Amazon ads as the business grows. Systems include LastPass for password sharing, Asana for tracking, Publisher Rocket to find up to 10 Kindle and 10 paperback categories, and Upwork group chats so writer, editor and others communicate directly without him as middleman. He stresses publishing is semi-passive, not 100% passive.

Key takeaways

• Keep keyword research and title creation in-house; outsource research, writing, editing, covers, formatting, uploads, ads and bookkeeping
• Creator’s stated rates: outline research ~$35 per 30,000-word book, dedicated Upwork writers $2-$3 per 100 words, editing ~$100 per 30,000 words
• Use cheaper Fiverr covers ($5-$30) for low/medium-content books and a higher-end designer ($110 via 99designs) for a main non-fiction brand
• Convert every book to hardcover for about $5 on Fiverr — the creator argues one extra sale can cover the cost
• Remove yourself as middleman with Upwork group chats, and automate review follow-up via BookSprout to his ~4,000-subscriber email list

Episode details: published April 7, 2023 · 23:13 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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