How I Built a Fully Automated Amazon KDP Business
About this video
Sean Dollwet says he outsources and automates 99% of his Amazon KDP business, claiming he built two multiple-six-figure-a-year KDP businesses and now works only a couple of hours a week, sometimes zero when not launching. He keeps only two tasks himself: keyword research, which he batches for months or a year at once because a bad topic makes everything else irrelevant, and title creation, sped up by feeding ChatGPT a competitor or example title structure to adapt to a new topic. Everything else is delegated: outlines ($50-$100, closer to $50 for a 30,000-word non-fiction book) via Upwork using AI plus competitor table-of-contents and review research; ghostwriting via The Urban Writers when testing niches, then a dedicated Upwork writer for consistent tone when building a brand; custom illustrations at $3-$5 per simple coloring page and $10+ for complex work; editing/proofreading at $100 per 30,000 words, done by the same person who made the outline; covers on Fiverr at $5-$30 for low/medium-content and $100-$200 via 99designs/Upwork for high-content (he says he pays $115 for ebook, paperback and audio formats); formatting by a VA at about $20 per book; cover conversions for $5-$10; KDP/ACX/IngramSpark uploads at $5 each; reviews and email marketing by VA using templates, an email list and BookBounty; and Amazon ads only after learning them yourself, then via Adigy software or the Asteroid agency. Systems include LastPass for password sharing, Asana for projects, a group chat so writer, editor and designer hand off directly without him as middleman, and a CPA at $100 per month per company for bookkeeping. He stresses KDP is semi-passive, not 100% passive, and requires CEO-style oversight.
Key takeaways
- Keep keyword research and title creation yourself; batch keyword research for months at once and use AI to adapt a proven title structure to new topics
- Outsource outlines, ghostwriting, illustrations, editing, covers, formatting, conversions and uploads with the rates he cites, moving from ghostwriting companies to a dedicated Upwork writer for brand consistency
- Have the editor also create the outline so their research makes proofreading and quality checks more informed
- Remove yourself as middleman by putting writer, editor and designer in one group chat (Upwork, Asana, Slack or WhatsApp) to hand off directly until the final check
- Learn Amazon ads yourself before outsourcing, use LastPass and Asana to manage access and projects, and treat KDP as semi-passive requiring oversight
Episode details: published June 16, 2025 · 28:09 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.
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