How They Make 7 Figures Publishing Coloring Books on Amazon KDP

About this video

The creator walks through an Empire Flippers listing for an adult coloring book brand and uses it as a model for building a sellable KDP business. According to the listing as he presents it, the brand was listed at $1.2 million on a 45x multiple, with about $50,000 in monthly revenue, a 53% profit margin, 687 books across two KDP accounts, a trademark, a 55,000-person email list and over 100,000 social followers. He explains the revenue mix as mostly Amazon KDP, supplemented by selling digital PDFs through its own website and by a membership offering monthly, yearly and lifetime access to exclusive coloring books not sold on Amazon, opened for enrolment only a few times a year. Operations rely on six freelance illustrators, a copywriter and a virtual assistant, adding two to four books a month, launched at a discount to the email list before prices rise and Amazon ads run. He also notes a brief one-week account suspension in 2018 that was reversed, argues closure risk is low for compliant publishers, and gives his opinion that the asking price is too low given the steady, repeat-buyer nature of the income — comparing it to his own claimed sale of his KDP business for $820,000.

Key takeaways

• A real brand, trademark, email list and back-end products can raise a KDP business’s sale multiple well above a portfolio of unconnected books.
• Coloring books can earn beyond Amazon through direct digital PDF sales and a recurring membership for exclusive titles.
• An email list of engaged buyers is used as the launch engine: discount a new release to the list, generate early sales, then raise the price and advertise.
• The operation is systemised with freelance illustrators, a copywriter and a VA, while the owner mainly chooses themes/keywords.
• Recurring subscription income and repeat coloring-book buyers are presented as making the revenue steadier — and in the creator’s view more valuable — than KDP royalties alone.

Episode details: published June 26, 2023 · 16:47 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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