How They Make a Full Time Income With a Blog and Amazon KDP

About this video

Sean analyzes an Empire Flippers listing for what is presented as an Amazon KDP business with a 99% profit margin. He claims he built a multiple six-figure KDP business which he eventually sold for $820,000 and is now building a second KDP account. The listing he reviews is priced at $124,000, started July 1st 2019, and, according to the listing figures he cites, makes $2,772 a month in profit on $2,803 in revenue, meaning about $30 a month in expenses. Assets include a domain and website, a Pinterest account with 1.2k followers, a SendOut account, and an email list of 4,195 subscribers. He says 84% of income comes from display ads, with Amazon Associates at 6.56%, other affiliate links at 5%, ebooks at 3.75%, and Amazon KDP at only 0.23%, so he concludes it is essentially a blogging business, not a KDP business. Traffic is cited as 70% organic search, about 19% social media, and 8.64% direct, with top countries the US at 61%, India at 9.4%, and Canada at 8.2%, and the site getting 113,000 page views with 82,000 unique views. The two sellers write about five new articles a month. He compares this to his own earlier blog, which he says made about $100 a month from 5,000 views via Ezoic, and discusses Ezoic, AdThrive (switched to in June 2021) and Mediavine, backlinks and domain rank (19 for this site), and risks from Google algorithm changes. He argues blogging and KDP involve similar content work, but KDP was faster for him, content can be repurposed between books and a blog, and a hybrid model is possible.

Key takeaways

• The $124,000 Empire Flippers listing he cites claims $2,772/month profit on $2,803 revenue with about $30/month expenses, a 99% margin
• Despite being listed as a KDP business, he says only 0.23% of income is from Amazon KDP versus 84% from display ads on its website
• Other income shares he cites are Amazon Associates 6.56%, other affiliate links 5%, and ebooks 3.75%, with an email list of 4,195 subscribers included
• He compares blogging and KDP as similar content work, but says KDP gave him faster results than his own blog, which he says made about $100/month from 5,000 views
• Growth ideas and risks mirror KDP: publish more articles or books, outsource writing, build backlinks to raise domain rank, but traffic can fall with Google algorithm changes

Episode details: published March 24, 2023 · 16:37 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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