How They Make Millions with SIMPLE Coloring Books on Amazon KDP - Case Study

About this video

A teardown of a coloring-book brand the creator says is doing over $230,000-$264,000 per month in revenue, with individual books making hundreds of dollars per day in royalties according to his BookBeam tool (the creator’s claims based on that tool). The brand’s winning themes are cozy, relaxing, cute and ‘bold and easy’ simple illustrations — books offer around 50 unique illustrations, and he notes such simple pages can be outsourced to illustrators for roughly $3-$5 per page. Checking Helium 10’s Cerebro, he finds the brand runs some Amazon Ads (targeting cute/relaxing coloring keywords, including misspelled variants people actually type) but not heavily; it also runs ‘product defense’ ads on its own brand name so competitors cannot steal its search traffic. The real engine is social media: one or two ASMR-style coloring videos are made daily and reposted everywhere — two TikTok accounts (a brand page plus a community page showcasing customers coloring its books), Instagram (229,000 followers per the video), YouTube Shorts (120,000 subscribers and, by his TubeBuddy comparison, 26 million views per month), Pinterest (1.8 million monthly views) and Facebook. The brand has no working website, which he uses to argue location and a website are not prerequisites. It also resells the same coloring pages as digital downloads on Etsy — possible because paperbacks carry no KDP Select exclusivity — at near-100% margin after Etsy fees. His application steps: start with a high-quality product and professional cover, use custom illustrators (Fiverr examples cited at $5-$10 per page) or resources like Creative Fabrica rather than relying only on AI/Canva, get a few five-star reviews before marketing, then market consistently every day, repurposing each asset across every platform.

Key takeaways

• Cozy, relaxing, cute and bold-and-easy are the exploding coloring-book themes; simple pages can be outsourced for a few dollars per page
• Make each short video once and repost it to TikTok, Instagram, YouTube Shorts, Pinterest and Facebook — consistency (1-2 posts daily) beats chasing one platform
• A community page that features customers coloring your books turns buyers into free content and social proof
• Run ‘product defense’ Amazon Ads on your own brand/pen name so competitors cannot buy the ad spots on your search results
• Repurpose the book itself too: sell the same pages as Etsy digital downloads, since paperbacks have no exclusivity restriction, and get a few 5-star reviews before marketing

Episode details: published July 8, 2024 · 16:49 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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