How This Coloring Book Brand is CRUSHING It on Amazon KDP - Case Study

About this video

This is a case study of coloring book brand Vivi Tinta (spelled Vivy Tinta / Vivid Tinta in the transcript). Using KDP Spy, Sean estimates $62,000 per month in total revenue - explicitly not profit - with the top book ‘Fuzzy Friends’ estimated at $38,000 a month. He notes the top sellers have only 36, 42 and 21 reviews, showing few reviews can still sell. The interiors are simple, cute, bold-and-easy style pages, which he says is a current trend also seen in Coco Wyo / Coco Real and Mega Moles Art-type brands in the transcript. Via Cerebro from Helium 10 he says the brand runs Amazon ads to many coloring-book keywords, including trademark terms like Hello Kitty, Shopkins and Care Bears, explaining trademarks cannot be used in a title but can be targeted in ads to piggyback existing searches. He found no brand social media, website, YouTube, TikTok or Instagram of its own, but many third-party TikTok videos with a few thousand views each showcasing the books, which he thinks are likely organic rather than paid, though paid micro-influencer outreach is an option. For production he lists Canva elements for free, AI generation (with flaws like grey shading and messed-up legs), drawing yourself, or hiring Fiverr illustrators at $10 per page, $25 for more detailed pages; a typical 40-illustration book therefore costs a couple hundred dollars, with a bulk/long-term discount tip.

Key takeaways

• Creator-estimated results: Vivi Tinta at $62,000/month revenue (not profit), with ‘Fuzzy Friends’ at $38,000/month, on only 21 to 42 reviews for top books
• Simple, cute, bold-and-easy coloring pages are presented as the trending style in this niche
• Run Amazon ads to related and trademark keywords you cannot put in a title, to appear alongside established searches
• High-quality books can earn organic TikTok showcase videos; paid micro-influencer outreach can speed this up
• Hire custom illustrators at the cited $10-$25 per page for unique pages; a 40-page book costs a couple hundred dollars before any bulk discount

Episode details: published June 17, 2024 · 12:39 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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