How to ACTUALLY Get More Book Sales on Amazon KDP

About this video

In a book-analysis episode reviewing books submitted via Instagram, Sean critiques several KDP listings to show why they are not selling and how to get more sales. The recurring diagnosis is writing without market research: the first book, Fear Anger and Boxing, has 24 reviews but a very poor BSR around 847,000, a vague title, short description and a self-made Canva cover, and he finds almost no selling books in boxing. For Simon’s German books and Ideas to Grow Your Mind (27 reviews, no sales), he faults fancy or extremely vague titles with subtitles that do not clearly state the benefit in seconds. For a gratitude journal from a creator he believes has about 110,000 Instagram followers, and for a minimalist boho coloring book with 2 reviews targeting teens, adults and women at once, he faults too few reviews, no marketing, and unfocused targeting. By contrast, Cooking for K9 is in a proven keyword — he shows competitors for healthy homemade dog food recipes making $71 a day and $83 a day with about 26 reviews — but its own BSR has fallen to almost 5 million from a peak around 127,000, which he attributes to ads being turned off; he urges a better cover, more reviews and profitable ads. A chair yoga for seniors over 60 book has a good, keyword-rich title and subtitle citing 60-plus poses and benefits, but a BSR over 1 million, which he blames on a weak cover versus strong competitors and only 22 reviews.

Key takeaways

• Write to market: research what is already selling first, then write on that topic — do not write a random personal topic and try to create demand afterwards.
• Titles must be instantly clear: main title plus an expanded subtitle stating what the book is and its benefits, using real search keywords such as healthy homemade dog food recipes or gratitude journal in the title for SEO.
• Too few reviews is the most common blocker Sean identifies: he says upload-and-forget may yield $5 to $10 a month, while aiming for 10, 20 or, as he teaches students, 100 reviews in the first month makes ads convert far better.
• Compare your cover directly to bestsellers in related-items: if it looks like a cheap Canva or $5 Fiverr job beside competitors, outsource it — he points viewers to affordable Fiverr designers, including a $30 package example.
• Focus on one demographic per book (for example adults or women, not teens plus adults plus women) and promote to any existing audience instead of relying on Amazon alone.

Episode details: published July 19, 2024 · 18:53 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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