How to ACTUALLY Sell More Books During Q4 - Amazon KDP

About this video

Instead of publishing obvious Halloween, Thanksgiving, and Christmas books — which he says are saturated and stop selling after the season — the creator advises making books people buy as gifts during Q4 that keep selling all year. For Christmas that means gag-gift and humour books; he cites a funny stories book and a dad-jokes book whose sales histories, checked in BookBeam, spiked in Q4 but continued afterwards, and a farting-animals colouring book that works as a gag gift. For Thanksgiving he favours wholesome, family-focused gifts such as a mother-and-daughter activity journal and a humorous parenting book, noting such journals can be built from templates or outsourced cheaply. For Halloween he recommends horror-themed books generally, giving a horror colouring book and a serial-killer word-search book as examples that sell year-round. Throughout he suggests creating interiors yourself with tools and templates or hiring illustrators and puzzle makers on Fiverr or Upwork, checking gig examples and confirming specifications first. He closes by urging heavy promotion during Q4, claiming the creator knows people who made large sums in a single month with this approach.

Key takeaways

• Avoid purely seasonal titles; build books that get a Q4 gift-buying boost but are not positioned as holiday books, so they keep selling afterwards
• For Christmas, target gag gifts and humour; for Thanksgiving, wholesome family gifts; for Halloween, horror themes in general
• Use historical sales-rank data, such as BookBeam’s, to confirm a book spiked in Q4 yet retained sales outside the season
• Simple interiors — guided journals, word searches, basic colouring pages — can be made from templates and tools or outsourced affordably
• Concentrate marketing effort in Q4, when gift demand makes the same book far more profitable

Episode details: published September 22, 2023 · 15:40 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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