How to Build an Email List and Backend With Kindle Publishing (Case Study)

About this video

Sean uses author Martin Meadows as a case study for building a brand and email list under a pen name with no face shown. Meadows publishes consistently on self-discipline, uses similar covers and titles so readers can recognize his books, translates into Spanish, and adds products like an illustrated guide and a journal as low-cost add-ons for an existing audience. Sean says he collects Meadows’ emails to reverse-engineer them: a welcome email offering a free book, emails asking readers for opinions to find new topics, review requests, and pitches for a free audiobook. Sean says Audible bounties are 75 dollars if someone signs up through your book, and Meadows links book covers on a Leadpages site to drive those signups. Meadows also repackages content into a course sold on his own site and on Udemy. Sean then explains finding backend affiliate offers on ClickBank, JVZoo, and other networks, checking conversion or gravity, commission per sale, and recurring rebills, and checking cookie length, upsell commissions, and whether a program is free to promote. He highlights ClickFunnels as checking all those boxes, claiming a lifetime cookie, 40 percent commission, and that promoting its free book could earn 967 dollars if buyers take all the upsells.

Key takeaways

• A pen-name author can build a recognizable brand with consistent covers, titles, and a single niche like self-discipline
• Study competitors by joining their email lists and reverse-engineering welcome, feedback, review, and offer emails
• Monetize a list by promoting your own books and audiobooks as well as courses and journals
• When choosing affiliate offers, check conversion or gravity, commission per sale, recurring rebills, cookie length, and upsell commissions
• Sean presents ClickFunnels as a strong example because of its lifetime cookie and 40 percent commission

Episode details: published February 6, 2019 · 20:47 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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