How to Create a Best-Selling Book Title | Free Self-Publishing Course | Video #5

About this video

This lesson explains how to create a best-selling, SEO-optimized book title. Priority one is putting the main profitable keyword in the title, preferably at the beginning for strongest ranking. Priority two is putting other profitable keywords naturally in the subtitle, and optionally more keywords in the series name if relevant and not spammy. He contrasts a vegan cookbook that never says ‘vegan cookbook’ in its title with ‘Vegan Cookbook for Athletes,’ which also adds high-protein, plant-based and other sub-keywords in the subtitle, and a passive-income book ranking first because the keyword opens the title. For fiction, the creative title stays in the title and genre keywords go in the subtitle — e.g. sci-fi alien fairytale romance. He adds that keywords also belong in a book description of over 500 words, and in editorial/customer reviews mentioning the title. Balance keyword optimization with a clear, benefit-driven subtitle that names the customer’s pain point, test variations like 7-day or 21-day plans, poll Facebook groups, and study best-selling competitors.

Key takeaways

• Put the main keyword at the beginning of the title
• Add secondary keywords naturally in the subtitle and, optionally, the series name
• Make the subtitle state the benefit and solution to the reader’s pain point, not just sound catchy
• Use keywords in a 500+ word description and in editorial reviews for extra SEO
• Study best-selling competitors’ titles and poll readers/Facebook groups on variations

Episode details: published March 18, 2020 · 9:12 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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