How to Create, Market, & Sell Your eBook (Complete Beginner Guide)

About this video

Sean Dollwet gives a complete beginner workflow for creating, marketing and selling an ebook, with a disclaimer that it is not financial advice and not a get-rich-quick scheme. The first rule is never to build on passion alone: start with a topic solving a problem people pay to fix, and validate demand on Amazon using the free DS Amazon Quick View plugin to see Best Sellers Rank. He treats a BSR below 80,000 as the benchmark for a book making roughly $500 a month. His ‘how to type fast’ search shows page-one books ranked around a million, meaning no demand, while ‘decluttering books’ shows several books below 80,000 BSR that his Book Beam tool credits with $39 to $150 per day, proving that topic. Titles follow a formula: the main title states the topic and carries the exact search keyword (e.g., ‘decluttering,’ ‘how to draw,’ ‘chair yoga for weight loss’), and a longer subtitle sells the benefits, audience and extras, ideally naming reader pain points. For writing, he uses ChatGPT to list pain points, generate title and subtitle ideas, build an outline (his standard is about 30,000 words, 6–10 chapters with subchapters; a first practice book can be 10,000 words), then drafts roughly 1,250 words per subchapter with prompts forbidding list-style writing and asking for practical advice and stories. Drafts go into a Google Doc for heavy human editing, which he says is needed for quality and because humanized content can be copyrighted. Covers, which he claims drive 80–90% of sales, should be outsourced — he shows a Fiverr designer charging $10 for an ebook cover and $20 for paperback — or generated with his Coauthor.ai tool. Finally, sell on Amazon KDP for its existing traffic and print-on-demand fulfillment, and market with Amazon ads starting as low as $3 a day and/or free short-form social videos showing and flipping through the book.

Key takeaways

• Validate demand before writing: use DS Amazon Quick View and treat BSR below 80,000 as the sign a topic sells; passion-only books earn almost nothing.
• Title formula: main title carries the exact Amazon search keyword and states the topic; a longer subtitle sells benefits, audience and pain points.
• Draft with AI in small sections (about 1,250 words per subchapter toward a ~30,000-word book), banning list-style output, then edit heavily in a Google Doc and add your own stories.
• Do not skimp on the cover — Sean claims it drives 80–90% of sales and points to a $10 Fiverr ebook cover as a better bet than a homemade Canva design.
• Sell through Amazon KDP for built-in traffic and print-on-demand, then market with Amazon ads from about $3 a day and/or faceless short-form videos of the physical book.

Episode details: published July 17, 2026 · 25:58 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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