How to Create Stunning Book Trailers with AI (That Boosts Sales)

About this video

Sean demonstrates how to create AI book trailers using the book-trailer feature in Coauthor.ai, a tool he presents as an all-in-one self-publishing platform. He argues trailers are most valuable as Amazon video ads: they appear before organic results when customers search, take up far more space than regular ad placements, and convert well because buyers decide visually; the same videos can also run as ads on Facebook, Instagram and TikTok or be posted as organic social content. In the walkthrough, books created inside Coauthor auto-fill title, cover and listing details; standalone users enter title, subtitle, genre and description manually and upload a cover plus a screenshot of an interior page (changing the PDF view to two-page if desired). He picks a style (TV spot, hyper motion, cozy and heartfelt, page flip showcase, bold and minimal — he favors hyper motion and TV spot), chooses a length (8 or 12 seconds in the demos), optionally adds a creative direction — which he generates by asking the built-in AI assistant and then having it shortened — and clicks ‘write my ad script’ to auto-generate shots, on-screen text and narration before generating the video. He demos a carrot-growing book trailer and a dad-jokes trailer, admits a brief AI visual glitch in the latter, and says he’d still run it, or trim the glitch in Canva. He then tours Coauthor’s other features (manuscript editor, outline and title generators, market analysis, Niche Hunter, cover generator, A+ content, translation, formatting) and explains pricing: the Essentials plan includes three book trailers and three book covers per month, while the Pro plan adds three book credits per month at roughly $74 per book; a beta discount is running for an unspecified time.

Key takeaways

• Amazon video ads are the top use for trailers: they sit above organic results, take far more space than standard ads, and convert because buyers shop visually
• Workflow in Coauthor: select or enter the book, upload cover and an interior-page screenshot, pick a style and length, add a creative direction, auto-generate the script, then generate
• Use the built-in AI assistant to draft and shorten the creative direction and script when you’re unsure what to enter
• Minor AI glitches don’t disqualify a trailer — Sean would still run the dad-jokes ad or trim the bad fraction of a second in Canva
• Pricing as stated: Essentials includes 3 trailers and 3 covers per month; Pro adds 3 book credits/month at about $74 per book, with a beta discount of unspecified duration

Episode details: published July 20, 2026 · 11:03 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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