HOW TO DO KEYWORD RESEARCH for Kindle Publishing 2019 | Step by Step Keyword Research Tutorial

About this video

In a longer, live, unstructured keyword-research walkthrough for Kindle publishing, Sean searches Amazon signed out / in the Kindle Store and evaluates keywords as he goes. Starting with ‘ketogenic diet’ (5,000 search results), he says page one has many books under 100,000 sales rank so it is profitable, but too competitive — page one is dominated by real authority authors who get traffic from email lists, websites, TV and YouTube, beyond Amazon alone. He explains tells: a real author often prices Kindle at $9.99 and does not keyword-stuff the title, while self-published books are often $2.99 to $4.99, use the keyword as the title, and use stock-photo covers. He branches from titles/subtitles and author pages into related keywords: keto meal prep, paleo diet (10,000 results, too big), ‘paleo diet for beginners’ (2,000, much better), Mediterranean diet, whole food (3,000), anti-inflammatory diet and others, warning never to use ‘instant pot’ because it is trademarked and can get you banned. His profitability test: at least four books on page one selling well, meaning under 100,000 BSR, under 50,000 being better, ideally including self-published books proving someone relying only on Amazon can compete. He also checks movement — if page one is all books published in the last few months, new-book 30-day boosts can push you out — and asks why a non-seller fails, often a terrible cover. To compete, he suggests a better cover, higher perceived value with a $4.99 price, or more/better content, e.g. 30 easy recipes versus 25, or ‘50 best’ versus 100. He notes much of his method came from his friend Michael’s course Rapid Publishing Keywords.

Key takeaways

• Profitability test he uses: at least four page-one books under 100,000 BSR (under 50,000 is better)
• ‘Ketogenic diet’ at 5,000 results is profitable but too competitive; narrowing to ‘paleo diet for beginners’ drops competition to 2,000 results
• He distinguishes real authors ($9.99, no keyword-stuffing, outside traffic) from self-published books ($2.99-$4.99, keyword titles, stock covers)
• Find new keywords in subtitles, Amazon suggestions and successful self-publishers’ author pages — but never use trademarked ‘instant pot’
• Differentiate with a better cover, higher price/perceived value, or a twist like 30 recipes versus 25, or ‘50 best’ versus 100

Episode details: published January 17, 2019 · 24:09 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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