How to Get MORE Book Sales in Amazon KDP (2026)

About this video

In another subscriber review round, Sean’s dominant advice is that most authors are good at design but weak at marketing: do not judge or abandon a book until it has 30 to 50 reviews, and expect to promote it yourself with Amazon ads or free TikTok/social marketing because Amazon will not promote a book you have not promoted first. A multi-book author’s titles with only 6-16 reviews each are told to slow down production and get reviews (he mentions Book Bounty and links his review and Amazon ads tutorials). A first-time home-buying book needs a cover that actually looks like a book — he recommends a Fiverr designer specializing in business/self-help for about $30 — more than its 3 reviews, and a higher paperback price ($9.99 minimum, not $7). A unicorn coloring book exemplifies doing exactly what everyone else does — same keyword, cover and title, zero reviews, no marketing — and standing out in no way. A ‘Crafting Your Identity’ workbook and a consciousness book are faulted for fancy, keyword-free titles: without keywords the only discovery route is paid ads. A ‘dark teens screenless time’ coloring book should be repositioned as a horror/creepy coloring book, where an audience actually searches. A notable exception is a show jumping guide at about 61,000 BSR with 54 ratings that dominates its tiny niche; Sean advises against ads and reviews-chasing there and instead recommends daily TikTok/shorts teaching the book’s tips and linking to it. By contrast, an orangutan notebook has no selling competitors at all, meaning no demand, so he says start over with proper keyword research. Other notes: a ChatGPT book copied a bestselling competitor’s concept but with vaguer copy and a too-low $0.99 price after launch; a mindful flowers coloring book offers only 20 designs versus the usual 40 pages; and a stress relief coloring book with 50 images and a clean cover still cannot compete in a crowded keyword with one review.

Key takeaways

• Get 30-50 reviews before deciding a book is bad; most reviewed books had under 20, and 99% of submissions had zero, per Sean
• Upload-and-forget does not work: promote first via Amazon ads or free TikTok/social marketing, then Amazon may promote the book
• Fancy, keyword-free titles remove organic discovery and force reliance on paid ads — put the searchable keyword in the title
• Reposition to where demand is: e.g. a ‘screenless time’ coloring book should be sold as a horror coloring book; topics with no selling books at all should be abandoned
• In a tiny niche you already dominate (his show jumping example), skip ads and drive traffic with daily short-form video instead

Episode details: published May 3, 2024 · 20:34 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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