How to Increase Book Sales on Amazon Without Spending More Money

About this video

Sean explains how to increase book sales with no additional cost by increasing buy-through - when a reader who buys one of your books goes on to buy more of them. First, he says higher quality books make readers expect the same value from the next book. Second, build a brand with a similar style cover and title across books, citing examples he shows such as Ian Tuhovsky and Martin Meadows, so readers want to complete a set; he cautions not to sacrifice how attractive a cover is just to match. Third and fourth, create books as a series - he says he likes three book and five book series - and set up a free Author Central page with a bio and all your books, which adds credibility when readers click the author name. The goal is for your books to appear in each other’s ‘customers also bought’ sections, which he calls free advertising from Amazon. Fifth, cross-promote inside your books with a ‘you may also like’ page and a link to related books or the next in series, at the front or back. He illustrates a ketogenic diet series funneling from a beginner’s guide to recipe books. Finally, he describes permafree: make book one permanently free to get what he says can be 10 to 100 downloads a day, then funnel readers to paid sequels - ideally with a purpose-built 10,000 word teaser that shows quality and teases benefits without giving away the paid book’s content.

Key takeaways

• Optimize for buy-through: the long-term lever is readers buying multiple of your books, not just a single sale
• Brand covers and titles consistently and publish in 3- or 5-book series so readers want to complete the set
• Set up a free Author Central page for each pen name to add credibility and surface your full catalog
• Cross-promote inside the manuscript with a ‘you may also like’ page linking to the next or related book
• Use a permafree first book - or a 10,000 word teaser - to drive downloads and funnel readers into paid books, aiming to land in each other’s also-bought sections

Episode details: published August 2, 2019 · 12:28 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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