How to Make Self-Publishing ACTUALLY Passive Income By Creating Systems - Juan Born Interview

About this video

Sean interviews Juan Born about making self-publishing more passive by creating systems. Juan says he published his first book in August 2017 — a Bitcoin book that cost about $55 to produce and, by his account, made 70 euros in its first month — but a year later he had seven books and made not even 10 euros in that month. After investing in courses and masterminds and working intensely, he says he reached his goal of 10k a month by August 2019, but was working about 60 hours a week doing everything himself. Drawing on his corporate IT and team-management background, he then hired people and built a real team: he describes two full-time employees, a publishing manager who formats, uploads, handles ACX and runs AMS ads, and a content manager — who is herself in his target audience — who analyses competitors, decides on book series, and runs his Facebook page and email audience-building. Juan says he now spends one to two hours a day mainly on quality checking, pays each employee $400 per month (paid $200 every two weeks), and stresses you must first be able to publish profitably yourself and be able to afford the hire before outsourcing.

Key takeaways

• Juan says early shortcuts failed: after an initial Bitcoin book, seven books a year later were earning very little before he levelled up his skills.
• He attributes reaching 10k a month by August 2019 to investing in courses, masterminds and intensive publishing work — presented as his own account.
• To escape a 60-hour week, he systemised the business and hired a team instead of doing every task himself.
• His described team is a publishing manager for formatting, uploading, ACX and ads, and a content manager from his target audience for research, Facebook and email.
• Hire only when you can run the process yourself, teach it, quality-check the work, and afford the VA — he says he pays $400 per month per employee.

Episode details: published June 8, 2020 · 28:03 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

← Previous: Is Kindle Publishing Dead in 2020??? My Honest Opinion… · Next: How I Broke the 20k/mo Barrier - Kindle Publishing 2020 May Income Report →

All Sean Dollwet videos · Sean Dollwet profile · Sean Dollwet on YouTube