How to Publish Coloring Books on Amazon KDP Like a Pro (Biggest Brands Do THIS)

About this video

Sean rejects both extremes — that KDP coloring books are dead, or that uploading 50 AI images magically sells — and breaks down top brands using revenue figures from a sales-tracking tool he cites. He lists Coloring Book Cafe at around $40,000/month (up from about $16,000 a year earlier in his prior breakdown), Janette Veronica at around $68,000, a Hikaru brand at around $128,000, Vivid Tinta at around $176,000, and the largest brand at close to $937,000/month — all presented as that tool’s estimates, filmed in January after Q4. The common pattern is ‘bold and easy’: very simple, thick, clear lines and cute/cozy scenes aimed at beginners colouring for relaxation, which he says is the largest audience and suits the roughly $10 book price point. Winning brands find an ownable angle and serialise it — e.g. ‘Cozy Girl’ combined with proven topics like Christmas, winter and stress relief, or cute spooky/horror rather than realistic horror — by mixing a proven topic with a new topic or style and trying to be first. He advises pricing at $9.99 minimum, testing premium prices like $13.99 where momentum allows, and adding hardcover (via KDP) and spiral-bound (via Lulu) editions largely for price anchoring — he cites examples such as spiral-bound at $33 and $19.95 and hardcover at $19.99 next to a $9.99 paperback, plus extra monthly revenue he attributes to those formats for the big brands. Further maximisation is translation (he suggests starting with Spanish or German, since coloring books are mostly images), jumping on trends early, hiring Fiverr illustrators (he cites roughly $10-$15 per page, $400-$600 for a typical 40-page book, and another illustrator at $5-$10 per page), getting reviews, and marketing with Amazon Ads and TikTok videos modelled on the top brands.

Key takeaways

• The dominant winning style is ‘bold and easy’ — simple thick lines and cozy scenes targeted at beginner adults colouring for stress relief
• Stand out by combining proven topics with a new ownable angle (e.g. Cozy Girl + Christmas/stress relief, or cute spooky) and serialising what works, aiming to be first in the niche
• Price at $9.99 minimum and test higher (e.g. $13.99); higher prices give more room for advertising spend per the creator
• Add hardcover and spiral-bound editions even mainly for price anchoring — a $19.99-$33 option makes the $9.99 paperback look cheap, and some buyers do buy the premium format
• Scale a working catalog by translating books (Spanish or German first) and by adding the extra formats, rather than only publishing new titles

Episode details: published February 27, 2026 · 21:32 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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