How to Rank Your Book Higher on Amazon - EASY kindle publishing keyword ranking strategy!
About this video
Sean explains a backend keyword tactic for Amazon KDP: instead of putting one keyword in each of the seven keyword boxes, fill each box with several relevant words/phrases. He says Amazon mixes and matches the combinations, so a book can rank for many combinations. Using a ketogenic diet example, he suggests phrases built around terms people search for, such as ketogenic diet for beginners, cookbook, mistakes, guide and recipes, which could combine into rankings for ketogenic diet cookbook, ketogenic diet for beginners, cookbook mistakes and similar phrases. He warns never to use promotional or disallowed terms such as ‘free’, trademarked terms such as ‘Kindle’, author names, or famous book titles, saying Amazon is strict on metadata manipulation and can email or penalise the account. He says he confirmed the tactic with experienced publishers, including in fiction, and presents it as a legitimate, widely used way to rank for more keywords and get more sales.
Key takeaways
- Put multiple relevant words in each of the seven backend keyword boxes, not just one keyword per box
- Amazon mixes and matches words in a box, creating rankings for many keyword combinations
- Build keyword phrases from terms buyers actually search for in your niche
- Never use ‘free’, trademarked terms like ‘Kindle’, author names, or famous titles in backend keywords
- Violating Amazon’s metadata rules risks a warning and potentially losing the account
Episode details: published April 10, 2019 · 4:14 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.
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