How to Rank Your Book Higher on Amazon - Updated Kindle Publishing Keyword Ranking Strategy!

About this video

Sean gives an update on his earlier video about ranking for more keywords by filling KDP’s seven keyword boxes, each of which allows 50 characters, with multiple keywords instead of one keyword per box, so Amazon mixes and matches combinations. He says the open question was whether stuffing boxes ranks as strongly as using one keyword per box. He credits Dave Chesson of Kindlepreneur with split-testing this across over 120 books, using a specialized crawler to check not just whether books appeared for keywords but at what position, since appearing on page 100 is useless. Sean says the test found books do show up for the stuffed keywords and Amazon does rearrange and index the words into combinations. Repeating keywords already in the title does not help, he says, except where they combine usefully with other words in the same box. The trade-off he reports is that more specific, focused keywords rank higher: many keywords means ranking for all of them but lower, while one keyword per box ranks higher for that one phrase. The recommended approach is to use one to three boxes for single, highly specific target phrases, checked for competition in Publisher Rocket, which he says scores competition from 1 to 100, and to fill the remaining boxes with as many relevant keywords and combinations as possible.

Key takeaways

• KDP gives seven keyword boxes of 50 characters each, and Sean says Amazon mixes, matches, and rearranges the words in them into different keyword combinations.
• Sean cites Dave Chesson’s split test of over 120 books as finding that stuffed boxes rank for more keywords but rank lower for each one.
• Using one keyword phrase per box ranks higher for that specific phrase, according to the test results Sean summarizes.
• Sean advises reserving one to three boxes for single, highly specific target phrases and filling the remaining boxes with as many relevant keywords as possible.
• He recommends checking a target keyword’s competitiveness in Publisher Rocket, which he says scores competition from 1 to 100, before dedicating a box to it.

Episode details: published February 15, 2020 · 8:06 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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