How to Research and Write an Outline for Your Books - Kindle Publishing Tips

About this video

Sean walks through how he researches a keyword and builds notes for a ghostwriter before ordering a book. He searches Amazon in incognito mode because being signed in can make his own books and previously viewed books rank higher than they do for other shoppers. Using ketogenic diet as the example, he searches in the Books store rather than only the Kindle Store because he is focusing more on paperback profitability and royalties, opens relevant bestsellers on page one, and reads their reviews. He focuses mainly on three-star reviews, arguing five-star reviews can be swapped or fake and one- and two-star reviews are often unconstructive, while three-star reviews contain usable criticism. From those reviews he compiles instructions for companies like The Urban Writer or Writer Solutions — for example, avoid recipes needing expensive ingredients after a reviewer mentioned 130 dollars for the first three days of meals, include serving portion sizes, avoid duplicate recipes, and use healthier fat sources rather than too much whipping cream and cheese. He notes reader requests for photos but says images are costly, especially in color, and ghostwriting companies charge a lot for them or do not provide them.

Key takeaways

• Search Amazon in incognito mode so your own search history does not distort where books actually rank
• Open relevant page-one bestsellers for your keyword and mine their reviews for outline notes
• Prioritize three-star reviews for constructive criticism over five-star and one- or two-star reviews
• Turn complaints into ghostwriter instructions on ingredients, serving portions, duplicates, and healthier fat sources
• Be cautious with photos in cookbooks because color images raise printing costs and ghostwriters charge extra for images

Episode details: published December 17, 2018 · 13:46 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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