How to SELL Your Amazon KDP Business for 6 to 7 Figures (Full Tutorial)

About this video

Sean gives a step-by-step tutorial on selling an Amazon KDP business through broker Empire Flippers, which he recommends over other brokers for support, valuation and buyer pool. He claims he sold his first KDP account for $820,000 and that many students have sold for multiple six figures. Reasons to sell, he says, include getting three-plus years of profit upfront, wanting to move on, or selling at a peak instead of letting a neglected business die off. Valuation is average monthly profit over 12 months times a multiple, which he says is typically 25 to 50x: for example, $10,000 monthly profit at 35x is $350,000, and at 50x is $500,000. He cites live listings including a romance brand at $19,000 per month net profit, 25x, priced at $477,000, and a non-fiction brand at $4,700 per month, 42x, close to $200,000. The process is: 1) free valuation tool, 2) free consultation call, 3) fill out a 12-month profit-and-loss statement, 4) get listed and receive an official valuation, 5) talk and negotiate with buyers, 6) migration, and 7) get paid. He warns buyers must show proof of funds but will lowball, so sellers should negotiate with added support or contacts instead of discounts. Migration includes a typically 2-week inspection, plus, for sales over $500,000, third-party due diligence of an additional 2 to 4 weeks. He says Empire Flippers takes 15%, dropping to 12% over a million dollars, the business must be at least one year old, sellers sign a three-year non-compete in the same niche, and unpaid KDP royalties from the 60-day payment delay still go to the seller.

Key takeaways

• Listing price = average monthly profit over 12 months x a multiple Sean puts at typically 25-50x
• Empire Flippers is his recommended broker; its fee is stated as 15%, or 12% for listings over $1 million
• Steps are free valuation, consultation, 12-month P&L, listing, buyer negotiation, migration, then payment
• Buyers must show proof of funds, so do not accept lowball offers just because they are the only offers
• Business must be at least one year old; migration includes a 2-week inspection and extra due diligence over $500,000

Episode details: published October 14, 2024 · 13:33 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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