How to Steal Your Competitors Keywords - Helium 10 Keyword Research Tutorial for KDP

About this video

Sean demonstrates how to find competitors’ keywords using Helium 10’s Cerebro reverse ASIN lookup for Amazon KDP. He pastes a competitor’s ASIN into Cerebro to see keywords it ranks for organically and via sponsored ads. In his first example, a mental toughness book shows 8,878 total keywords, which he breaks down as 7,670 sponsored, 291 organic and 1,000 Amazon recommended. He explains the Cerebro IQ score, organic rank and sponsored rank, then filters by search volume and competing products — e.g. at least 2,000 searches and under 200 competing books is too strict (four results), while 1,000 searches and under 400 competing products yields 44 keywords. He notes famous-author title keywords cannot be used in a title/subtitle/backend keywords but can be targeted with Amazon Ads, and argues publishers should model successful competitors’ ad targets. A second example, a kids’ coloring book, shows 3,403 keywords with 388 sponsored and 2,603 organic, filtered to 171 at 1,000 search volume. On pricing he says the Platinum plan is $99 a month, but in an added update says Cerebro alone can be bought a la carte for $39 a month after signing up free. He advises against buying it when starting out, recommending it once making money and running ads.

Key takeaways

• Use Helium 10 Cerebro’s reverse ASIN lookup to see a competitor’s organic and sponsored keywords
• Filter keywords by search volume and competing products to find usable title/backend and ad targets
• Competitor sponsored keywords are a starting point for Amazon Ads because successful publishers likely researched them
• Trademarked/famous title keywords cannot go in your title or backend keywords but can be targeted with ads
• He says Cerebro alone costs $39/month vs $99/month for Helium 10 Platinum, and beginners should skip it until earning

Episode details: published April 15, 2022 · 14:53 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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