I Built a Six Figure Amazon KDP Business... AGAIN

About this video

This is Sean’s May 2023 income report for his second KDP account, which he is rebuilding after selling his first account for $820,000 following several years of multiple six figures a year. He runs this account as passively as possible through a team, outsourcing, and systems, personally spending under 30 minutes a day and often zero. His reported May revenue by source: KDP $11,208.18 (shown live for May 1–31), ACX audiobooks $8,150.35 — a jump from the $2,000–$3,000 of the prior month, which he attributes to one or two books taking off organically after a few reviews from promo codes — IngramSpark $287.29 across US, UK, Canada, Australia, and Global Connect markets, and $350.13 from aggregates and affiliate income, including $165 from ClickBank affiliate promotions to his email list and $104 from Draft2Digital. That totals $20,006.05 in revenue — the first $20K month for this account. He notes he now has 64 books, but the top 10 made $7,500 of the KDP income while the other roughly 50 added about $4,000; many of the newer titles are low- and medium-content books he is publishing mainly to build his own design skills, since his background is high-content books. On expenses, he reports $7,532.06 in Amazon ad spend ($7,008 US plus $524 from UK and Canada), leaving a stated profit of $12,474.44. He concedes the ad cost is high and ads lose money looked at directly, but argues ads also lift organic sales and audiobook sales, so he runs them aggressively on books doing well on Audible while still working to lower the cost. He pushes back on the idea that you must spend thousands to make money: ad spend should only scale after income does, starting at $5 per campaign or $10 a day and reinvesting profits — he says he has never spent more than he made. Going forward he plans to keep publishing, grow his email list (now 7,000–8,000 people), experiment with AI-created books done in a way that doesn’t risk the account, and post income reports less often, mainly at new milestones.

Key takeaways

• His reported May 2023 totals for the second account: $20,006.05 revenue and $12,474.44 profit after $7,532.06 in ad spend.
• Income is concentrated: KDP $11,208.18 and ACX $8,150.35 dominate, and the top 10 of his 64 books produced $7,500 of the KDP revenue.
• Audiobooks spiked from $2,000–$3,000 to $8,150.35 in a month after one or two books took off organically from a handful of promo-code reviews.
• He runs ads at a direct loss deliberately, believing they drive organic and audiobook sales, while still working to bring the ad cost down.
• Ad spend should follow income, not precede it: start around $5–$10 a day and scale only once returns are positive, reinvesting profits.

Episode details: published July 21, 2023 · 12:28 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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