If You're Doing This, NO ONE Will Buy Your Book (Amazon KDP)

About this video

Sean reviews more subscriber books and traces most failures to positioning. ‘Soundtrack Your Story’ has a professional cover, good A+ content and positive reviews but sits in the millions in BSR because its vague title does not solve a problem buyers search for; he suggests repositioning it as ‘how to write a book for beginners’ — a keyword where he shows competing books making money — with the music method as the unique angle, like ‘How to Write a Novel Using the Snowflake Method’. A children’s haunted-house book lacks any subtitle explaining it is a mystery short-story collection for kids, and its red title text blends into the red background. ‘Unleash Your Business Mojo’ (25 reviews, 4.9 average) is too broad: he urges niching down, as in LLC guides, business plans, or vending-machine businesses. For a time-management book he recommends adding numbers and power words — e.g. ‘seven proven strategies to effortlessly get more done’ — capitalizing title words properly, adding hardcover/audiobook versions, more reviews via Pubby, and a higher price. A landscape handwriting-practice book at 2 million BSR faces 50,000 search results while all sellers are vertical, suggesting no demand. By contrast, a wall Pilates book with a clear benefit title, 4.6 average from 20 ratings and strong A+ content has, in his view, real potential if marketed.

Key takeaways

• Be clear, not cute: a nonfiction title must instantly state the problem solved and match a searched keyword
• Use the subtitle to state what the book is, its genre/format and who it is for, as strong competitors do
• Niche down broad topics like ‘start a business’ into specific audiences or subtopics such as LLCs or vending machines
• Strengthen copy with specific numbers and power words, fix capitalization, and ensure title text contrasts with the cover background
• A great product still needs marketing: Sean praises the wall Pilates book’s product quality but says reviews and ads are what unlock sales

Episode details: published December 27, 2023 · 14:41 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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