If You're Doing This, NO ONE Will Buy Your Books (Amazon KDP)

About this video

In another submitted-book review, Dollwet contrasts successful and unsuccessful publishers. A fiction book gives its ebook away free three months in while charging $15 for the paperback — backwards, he says, since fiction sells mainly as ebooks — and has zero reviews and a cover that is just text on black; he points to a $10 Fiverr fiction designer and says the cover determines most of a book’s success, so successful publishers invest in it. A breathwork book has 47 reviews yet no sales; he checks the keyword live, concedes some breathwork books sell well, but says its subtitle ‘unlock the power of the mind’ is too vague — subtitles must state concrete benefits. A bunny coloring book and a Japan food coloring book fail on titles that break the exact search phrase (‘bunny coloring book for adults’, Japanese food coloring book) and on zero/few reviews; he notes ads and sales can train Amazon to connect a book to a keyword, but a keyword title is easier. A high-quality hand-illustrated children’s capybara book and others show the opposite problem: good title/cover/interior, but no launch/marketing — Amazon’s early honeymoon period rewards early sales and reviews, otherwise the book sinks. A fantasy book is told to put its genre (e.g. shapeshifter fantasy) in the subtitle, price book one low, and build a series monetized through Kindle Unlimited page reads and read-through, often with Facebook ads.

Key takeaways

• Reviews are essential: he rejects ‘you don’t need reviews’ advice — selling without them is possible but far harder; get a few reviews before expecting sales.
• Invest in the cover even cheaply (he shows a $10 Fiverr designer): he claims the cover determines about 90% of a book’s success.
• Check topic profitability before writing, and sell benefits in the subtitle — vague promises like ‘unlock the power of the mind’ do not convert.
• Do not break search phrases with fancy titles: use the exact keyword buyers type, or pay to train Amazon’s algorithm with ads and sales.
• Use the launch/honeymoon period: drive early sales and reviews with ads (he suggests starting around $3/day) and social media, or Amazon will bury the book; for fiction, build a series for read-through income.

Episode details: published December 23, 2024 · 19:12 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

← Previous: If You’re Not Making Amazon KDP Sales, Then Watch This Video ASAP · Next: STOP making Low Content Books! Do THIS Instead (Amazon KDP) →

All Sean Dollwet videos · Sean Dollwet profile · Sean Dollwet on YouTube