If Your Books Aren't Selling, You're Doing THIS Wrong (Amazon KDP)

About this video

In a subscriber book-review session, the creator diagnoses why several live Amazon books are barely selling and shows the fixes in the listings themselves. A hiking log book is stuck above a one-million sales rank in a keyword with about 30,000 competing results; priced at $6.95 it earns roughly a dollar per sale, making paid clicks unprofitable, and he advises avoiding generic low-content niches where nobody can charge more. A multiple-choice trivia book is making some organic sales despite zero reviews, but its all-text cover is barely readable — he says to pay a designer to redo it and to build reviews before advertising. A children’s coding book fails on positioning: its title omits the searched phrase for coding books for kids and its subtitle offers a vague ‘magical journey’ instead of parent-facing benefits such as screen-free puzzles and problem-solving, and it lacks a paperback edition entirely. A Christian gratitude book repeats the title problem with a catchy phrase containing no searchable keyword, an overlong subtitle, zero reviews and a homemade-looking cover, and is priced far too low for a full-length how-to book. The recurring lesson is to fix title clarity, cover and reviews first, because a higher royalty per sale is what later makes ads viable.

Key takeaways

• Low-priced generic journals cannot support advertising: a roughly $1 royalty means even cheap clicks require an unrealistic conversion rate to break even.
• Put the exact phrase buyers search for in the title; catchy or vague titles and subtitles that state no concrete benefit prevent a book being found or understood.
• Readable, professionally designed covers matter even for text-only designs — an unreadable cover should be replaced before spending on marketing.
• Reviews are social proof that multiplies existing demand: a book selling organically with zero reviews should prioritise getting reviews before running ads.
• Publish the paperback as well as the Kindle edition and price full-length how-to books high enough (he suggests roughly $14-$19.99) to create margin for ads.

Episode details: published July 11, 2025 · 14:47 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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