Kindle Publishing 2019 : One of The Biggest Mistakes I've Ever Made...

About this video

Dollwet says one of his biggest Kindle publishing mistakes was publishing almost everything under pen names instead of his real name. He says he has only about three books under his own name, in business and money, and regrets not using his real name in niches he is passionate about such as business, finance, fitness and self-help. He argues a real name and face make branding and building a back-end much easier, because a book instantly raises perceived authority and trust — like a business card on steroids — and can help sell coaching, info products or other offers. He diagrams a fuller flow most publishers miss: Amazon provides traffic to a book, the book offers an incentive to join an email list, and from the list a publisher can pitch affiliate products, own products, courses, dropshipping or coaching, and drive readers to a website that itself collects emails and sells books and products, with additional traffic from Google SEO and social media. That diversification, he says, also protects the business if Amazon traffic or an account is lost. He cites his own real-name books funneling readers to an email list and affiliate sales as an early example, and recommends Nick Stephenson’s Your First 10,000 Readers course on email marketing for publishers.

Key takeaways

• Using a pen name made it harder for him to build a relatable brand and back-end than using his real name and face would have.
• A book under your real name can instantly increase perceived authority and trust with prospective customers or coaching clients.
• Do not stop at Amazon royalties: use the book to collect email subscribers inside the book.
• An email list and website enable affiliate offers, info products, physical products, coaching and repeat book sales beyond Amazon traffic.
• Building email, website and social media traffic protects the business if Amazon changes or an account is lost.

Episode details: published January 27, 2019 · 11:57 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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