Kindle Publishing 2019 - Why You NEED to Focus on High-Quality Books

About this video

The creator argues nonfiction self-publishers should focus on high-quality, longer books rather than low-quality ones. Low quality means poorly written, poorly researched, full of fluff and not solving the reader’s specific problem; very short books can also feel like poor value, though he says his earlier 15,000-word books avoided length complaints because they solved a problem. He says he is now shifting to 25,000 to 30,000 words or more. If cover, title and description are equal, a low-quality book may sell for a few months, then collect one- to two-star reviews, slow down and die, and cannot profitably be promoted with AMS ads or email lists; bundling it does not fix the bad content. A high-quality book keeps earning organic four- and five-star reviews, lasts longer and can keep being promoted. Using a hypothetical $1.50 per 100 words, he compares a 10,000-word book costing about $250 total that earns $100 a month for four months, versus a 30,000-word book costing about $750 that keeps earning $100 a month and passes the three-hour ACX mark for a higher audiobook price tier. To improve quality, he researches three-star reviews of bestsellers for constructive criticism and reader wishes, builds an outline from those notes for his ghostwriter, and always reads or skims his own book to check quality.

Key takeaways

• For nonfiction, high quality means well-researched content that actually solves the reader’s problem, not just more words or fluff
• He is shifting from 15,000-word books toward 25,000 to 30,000 words or more to deliver more perceived value and reach a higher ACX price tier
• Low-quality books may sell initially, then die after bad reviews and become unpromotable via AMS or email; high-quality books keep earning good reviews and remain promotable assets
• His hypothetical math: a cheaper 10,000-word book can profit briefly then stop, while a costlier 30,000-word book takes longer to recoup but keeps selling
• Research three-star reviews of bestselling competitors for constructive gaps, turn those notes into an outline, and always proof-check your own book

Episode details: published January 1, 2019 · 10:03 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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