Kindle Publishing - Step-by-Step Keyword Research for Beginners

About this video

Sean gives a step-by-step beginner keyword research walkthrough, saying most student mistakes happen at this stage and a good cover or book will not sell in an unprofitable keyword. Starting from a niche — he chooses health/fitness and diet/cookbooks and starts with ‘ketogenic diet’ — he mines Amazon search suggestions, competitor book titles and subtitles, and author profile pages for phrases people plausibly type into Amazon, such as ‘keto meal prep’, ‘pressure cooker’, ’lose weight’, ‘one pot’, ‘slow cooker’ and ‘Mediterranean diet’. He distinguishes real search terms from descriptive phrases like ‘save time’ or ‘made easy and fast’ that people are unlikely to search. He then checks profitability by opening product pages and looking at Best Sellers Rank, treating books under 100,000 as worth investigating, noting sponsored results separately, and looking for self-published books ranking on page one — proof a self-publisher without a blog or email list can make money there — rather than only established authority authors. He stresses there is no shortcut; it is a grinding process of building a large list and sorting out bad keywords.

Key takeaways

• Keyword research is the most important step: Sean says most mistakes happen here, and an unprofitable keyword will not sell even with a good book and cover.
• Generate keyword ideas from Amazon suggestions, competitor titles and subtitles, and competitor author pages in your chosen niche.
• Only count phrases people would actually type into Amazon, such as ‘keto meal prep’, not benefit phrases like ‘save time’.
• Check profitability via Best Sellers Rank, looking for multiple books under 100,000 and especially self-published books on page one.
• Expect a grind: build a huge keyword list over time and filter out the unprofitable ones rather than looking for a shortcut.

Episode details: published November 14, 2018 · 15:00 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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