Low Content Books VS High Content Book Publishing - Amazon KDP Live Q and A

About this video

This is a recording of Sean’s weekly Q&A in his free Facebook group, which he says has over 4000 members and runs Thursday 8 a.m. Bali time / Wednesday 8 p.m. Eastern. The main topic is triggered by a commenter saying ‘good luck getting 250 reviews’ on a competitive keyword. Sean argues 99% of publishers, in his framing, make the mistake of trying to be the first book in an untapped keyword; that advantage lasts only weeks until copycats arrive. Instead, be the best book in a keyword that already shows demand. If you copy the same cover, title, and content, you can only compete on reviews or price, so reviews matter most then. To stand out he suggests a distinctly different cover, more value (e.g. 300 recipes or puzzles versus a competitor’s 200), faster results (lose weight with keto in just 7 days), simplification (a simple guide versus a complete guide), or a different approach to the same result. He also says to simply pursue 100 reviews rather than trying to get away with 5. Later Q&A covers balancing passion topics with profitability, medium-content books like trivia, joke, and guided meditation books that can exist as ebook, paperback, and audiobook, sending outlines to Urban Writers under a pen name, and his preference for high content over low content. He claims he has never seen low-content income reports above $6000, with most at $1000 to $3000.

Key takeaways

• Stop chasing untapped keywords to be first; enter a proven keyword and aim to be the best book in it
• Copying a competitor’s cover, title, and content forces you to compete only on reviews or lower price
• Stand out with more value (300 items versus 200), faster promised results, a simpler angle, a unique approach, or a different cover
• Aim for 100 reviews instead of trying to succeed with only 5 reviews in an empty keyword
• Sean favors high and medium content with ebook, paperback, and audiobook formats over low content, which he says has low margins and a low barrier to entry

Episode details: published September 9, 2022 · 38:44 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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