Low Content Books vs High Content Books: Which is Better? (Kindle Publishing)

About this video

The creator compares low-content and high-content publishing and recommends using both in sequence. Low-content books — blank journals and notebooks, sketchbooks, and activity books such as mazes, colouring, puzzles, sudoku, riddles and joke books — are cheap or free to make, easy to outsource, do not require fluency in the publishing language, and, he says, can spike in the Christmas quarter as gifts. Their downside is the same ease: heavy saturation, limited format options, and, in his account, restrictions on IngramSpark for notebooks/blank journals and no ebook route via Draft2Digital, plus no sensible audiobook conversion for most titles. High-content books — full-length fiction and non-fiction — typically earn more per title, face less competition, build a brand and backend offers, and can be sold as ebook, paperback, hardcover and audiobook across multiple distributors, but can cost, by his estimate, $1,000 or more and about a month to produce, delaying return on investment and requiring language fluency to check quality. His plan: if capital allows start with high content, otherwise start low-content and save toward it; build one deep high-content pen-name brand in one niche, and fill waiting time between orders with low-content titles, balancing quantity with enough quality and differentiation to avoid copying saturated designs.

Key takeaways

• Low-content books are cheap and fast to produce, but that ease creates saturation and limits formats and distribution channels.
• Success in low content requires untapped keywords and visible differentiation — better covers, designs, complexity or more content — not copies of obvious titles.
• High-content books cost more and take longer, but can be diversified across ebook, print, hardcover, audiobook and multiple distributors.
• Start with low content only if capital is short, then reinvest earnings into high-content publishing.
• Build one high-content brand deeply in a single niche, and use downtime while those books are produced to publish low-content books on the side.

Episode details: published April 21, 2021 · 12:42 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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