My New Amazon KDP Earnings 2022 - September Income Report

About this video

Sean gives a September income report for his second KDP account, which he started in January and published his first book in February, working about 30 minutes a day while outsourcing to freelancers and virtual assistants. He says he had 27 books in September, about 7 of them high content, after leaving Bali and moving to Thailand. Sean reports total revenue of $6,674.67, including $379 from Audible after starting audiobooks, and says 95% of income came from the top five high content books, with the top book making $2,000 and others making $445 and $440. Ad spend was $3,903 at a 74% ACOS as he tried to scale aggressively for Q4, leaving profit of $2,771. He says the aggressive ads raised organic sales and rankings but questions whether it was worth it, noting November optimization was far more profitable. He advises paperback breakeven is about 40% ACOS, going to 50-55% can be acceptable, but 60-80% is too high, and ad spend should generally be 30% to 50% of revenue.

Key takeaways

• Sean reports September revenue of $6,674.67 for his second account, including $379 from Audible, with 95% coming from the top five high content books.
• Ad spend of $3,903 at 74% ACOS left $2,771 profit, illustrating the cost of aggressive Q4 scaling.
• High content books again out-earned low content books, consistent with an 80/20 pattern across his catalog.
• He recommends keeping ACOS near the roughly 40% paperback breakeven, tolerating 50-55% for ranking, but avoiding 60-70%+.
• His next steps were more books on ACX, starting IngramSpark, optimizing ads, adding back-end offers and bundles, and testing low content and shorter high content books.

Episode details: published January 2, 2023 · 8:19 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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