My New KDP Earnings October 2022 - Mistakes, Lessons and What I've Learned

About this video

Sean gives the October income report for his second KDP account, which he started in January with the first book published in February. He says his first KDP brand reached multiple six figures a year and he eventually sold it for 820000 dollars. For this second account he reports having 29 books in October, about 8 of them high content, working 0 to 30 minutes a day because much is outsourced. He reports KDP revenue of 8561 dollars, with his top book — his first book on this account — making 3269 dollars, plus ACX at 484.58 dollars and aggregate sales mainly from IngramSpark at 255.93 dollars, for total revenue of 9314.76 dollars. Despite that revenue, profit was only 2447 dollars, similar to his usual 2000 to 3000 dollars a month, because of aggressive Amazon ads for Q4: he spent 6037 dollars on US ads at an ACOS of 86 and another 830 dollars on UK ads at 59. He calls the push a mistake because his books are evergreen, not seasonal Q4 books. He notes older books perform best as reviews accumulate — one approaching 200 reviews and another at 130 reviews — and that high content books generally make more per book than low content. His fix is to keep ad spend at 30 to 50 percent of revenue, optimize ads for profitability, expand ACX and IngramSpark, and add back-end offers, bundles, and shorter high content books.

Key takeaways

• Sean reports October revenue of 9314.76 dollars but profit of only 2447 dollars because ad spend was too high
• He overspent on Q4 ads — 6037 dollars in the US at 86 ACOS — even though his books are evergreen, not seasonal
• Target ad spend of 30 to 50 percent of revenue; on 9000 dollars that would be 3000 to 4500 dollars
• Older, well-reviewed books are the top earners, showing good books can pick up sales over time as reviews grow
• High content books typically make more money per book than low content books, which require much more volume

Episode details: published January 6, 2023 · 10:36 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

← Previous: My New Amazon KDP Earnings 2022 - September Income Report · Next: My Q4 November Amazon KDP Earnings and What I’ve Learned →

All Sean Dollwet videos · Sean Dollwet profile · Sean Dollwet on YouTube