My Publishing Plans for 2022 - How I'm Going to Build Amazon KDP Now

About this video

Sean outlines the strategies he says he will use to rebuild his publishing business in 2022 after selling his previous one. He says he will focus on only one niche, going as deep as possible with every profitable keyword and topic, and only start a new niche when that one is exhausted, arguing this builds a brand and authority. He stresses high quality over quantity, saying he will use 99designs for covers, The Urban Writers and his own Upwork writers for content, even though it costs more upfront. He illustrates with a hypothetical: a $500 mediocre book might make $300 a month for three months ($900 lifetime, $400 profit) then die from bad reviews, while a $1,000 quality book making $200 a month could keep selling for years through positive reviews. He also plans to build an email list from day one — he claims a strategy got him 34 subscribers in one week for a new brand, rising to about eight to nine a day on autopilot — run Amazon Ads continuously because he says they also lift organic sales, and hire VAs and freelancers from the start. He closes by challenging DIY-for-free thinking, asking if spending an hour on a task that could be outsourced for $5 means valuing your time at $5 an hour. He promotes his course, claiming it shows how he built KDP to $35,000 a month.

Key takeaways

• Pick one niche and exhaust all profitable keywords/topics in it before starting another niche
• Invest more in one high-quality book than in many mediocre books, because bad reviews kill books early
• Build an email list/audience from day one, before the first book launches, to get sales and reviews more easily
• Run Amazon Ads on an ongoing basis, even at break-even, because he says ad sales boost organic ranking
• Outsource tasks like covers and formatting instead of doing everything free — don’t value your time at $5 an hour

Episode details: published February 1, 2022 · 10:22 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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