New Best Keyword Research Method for Kindle Publishing in 2020 - Quick, Easy, and Accurate

About this video

Sean lays out his 2020 keyword research workflow for Amazon self-publishing. Step 1 is picking a niche you are both interested in and that is profitable, using Amazon bestseller categories for ideas — he uses personal finance as the example. Step 2 is Publisher Rocket: enter a seed term to get related keyword ideas, then analyze them. He looks for a lower competitive score (avoiding 100, since Rocket caps at 100), competitors around 3000 or lower as a benchmark, and at least high-hundreds of estimated Amazon searches per month (800, 900, 1000 or more is better). He shows ‘personal finance’ scoring 85 with about 1300 searches but 45000 competitors, so he rejects it, while ‘personal finance for women’ scores 40 with under 3000 competitors. Step 3/4 is checking Amazon with KD Spy: look for many page-one books under 100000 sales rank, preferably under 50000, check whether page-one titles actually use the exact phrase, and whether paperback and Audible (274 results in his example) are selling. He notes no page-one book used the exact phrase, making ranking easier. Step 5 is an optional Google Trends check, and step 6 is repeating the process to find multiple keywords in the niche for a series, bundles, and the 7 backend keywords.

Key takeaways

• Pick a niche that combines personal interest or experience with proven profitability, using Amazon bestseller categories to find ideas
• In Publisher Rocket, use benchmarks of competitive score below 100, competitors around 3000 or lower, and at least 800 to 1000 estimated Amazon searches per month
• Validate on Amazon with KD Spy by looking for many page-one books under 100000 sales rank, preferably under 50000
• A keyword is easier to rank for if no page-one book uses the exact phrase in its title, even if books on the topic are selling
• Also check paperback and Audible profitability, optionally compare finalists in Google Trends, then repeat to build a list of related keywords

Episode details: published February 10, 2020 · 18:23 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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