No Amazon KDP Sales? 9 CRUCIAL Reasons Why and How to Fix them

About this video

Sean Dollwet lists nine reasons for no Amazon KDP sales, claiming he built his business to an average of $35,000 a month in 2021 and multiple six figures a year. 1) Keyword not in demand: check Amazon autocomplete suggestions, aided by the free Huge Amazon Search Suggestion Expander Chrome plugin — if it appears, people search for it. 2) Keyword too competitive: prefer fewer total results and study page one for weak covers and low-review books you can beat. 3) Keywords too broad: niche down from e.g. ‘word search’ using the alphabet technique (typing a, b, c after the seed) or the paid BookBeam niche finder filtering for self-published books with BSR 1 to 35,000. 4) Unattractive cover: contrast and cleanliness matter against Amazon’s white background; outsource on Fiverr, citing $10 for a popular ebook-cover gig and $15 for low-content print covers. 5) Title problems: missing the keyword, grammar errors, too long/short, copying others, or vagueness. 6) Weak description: use a headline, relatable copy, feature bullet points, objection handling and a call to action like ‘scroll up and click add to cart’; he cites a Fiverr writer at $45 with five-star ratings. 7) Not enough reviews: aim for 20 to 40 minimum per book, using advance review copies given via engaged Facebook groups, offering value first, then following up after about two weeks. 8) No marketing: organic Amazon sales exist but ads scale it; he recommends the Asteroid done-for-you ad service he says he used going from $10k to $35k a month. 9) No email list: without one every launch starts from scratch; model a successful competitor’s in-book lead magnet and opt-in page.

Key takeaways

• Validate demand with Amazon search suggestions and the free Huge Amazon Search Suggestion Expander before publishing
• Check competition by total results and page-one weakness, and niche down broad keywords with the alphabet technique or BookBeam
• Treat the cover as the most important element after the keyword and the description as a structured sales page ending in a call to action
• Target 20 to 40 reviews minimum per book via advance review copies in active, relevant Facebook groups, following up after about two weeks
• Market beyond organic reach with Amazon ads and build an email list modeled on a successful competitor’s lead magnet so launches are not starting from zero

Episode details: published July 18, 2022 · 20:45 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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