No BS, Complete Amazon Ads Tutorial - Mastering Amazon KDP

About this video

This is a recording of Sean’s weekly Q&A call in his free Facebook group, focused on Amazon Ads. His core claim: 90% of the time poor ad performance is the book, not ad setup — ads only show a book to more people, they do not sell it. He diagnoses the funnel: no impressions means irrelevancy to the keyword or bids too low versus competitors; impressions but no clicks points to cover, title or reviews; clicks but no sales points to the product page, description, A+ Content and reviews; sales but high ACoS can be fixed by lowering bids or raising price/margin. For optimization, lower or raise bids by a few cents (3-5 cents) every few days per keyword based on ACoS, and turn off a keyword after roughly $4 spent with no sales; per campaign he pauses after about $5-$6 with no sales and reviews campaigns after 10-14 days. Launch ad spend averages $100-$200 for him but depends on keyword competitiveness. He also discusses outsourcing ads to a trained VA, a PPC expert on Upwork, or the Asteroid software/service, using Findaway Voices instead of ACX for international audiobook publishers, and his own workflow where he keeps keyword research and strategy while outsourcing outlining, writing, editing, formatting, covers, uploading and ads.

Key takeaways

• Ads only increase exposure; if a book does not convert organically, ads will not fix it
• Diagnose by stage: no impressions = relevancy or bid, no clicks = cover/title/reviews, no sales = product page/description/reviews
• Fix high ACoS by lowering bids gradually or by raising the book price to widen margin
• Optimize per keyword, not per campaign: adjust bids 3-5 cents every few days and kill keywords after about $4 spent with no sales
• Ad budget depends on keyword competitiveness; Sean cites about $100-$200 average launch spend and a 10-14 day review window

Episode details: published July 29, 2022 · 53:06 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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