No BS, COMPLETE KDP Keyword Research Tutorial - Mastering Amazon KDP

About this video

This is a recording of a weekly live Q&A for the creator’s free Facebook group, built around keyword research, which a group poll chose as members’ biggest struggle. He defines a keyword as a generic phrase people type into Amazon’s search bar when they do not yet know which book they want — so a famous book’s title is not a keyword, because searchers using it want only that book. The second common mistake is going too broad: a one-word term like ‘meditation’ brings enormous competition and browsers who often do not buy, whereas a long-tail phrase such as ‘mindfulness meditation for women over 50’ has fewer competing books, and its searchers are specific and far more likely to convert, which is why niching down raises both ranking chances and conversion. He then gives a three-part validation test: demand (at least about three books on page one for the keyword selling well, shown by their sales ranks), competition (preferably low total search results — around 3,000 as a guideline — and page-one books with low review counts), and makeability (use the Look Inside preview to judge whether the expected content, especially custom images, tables or recipes, is something you can realistically produce or outsource). Beginners, he advises, should follow proven paths rather than chase supposedly untapped topics with no successful books. Answering a question on low- versus high-content books, he says the strategy is similar but the economics differ: low-content usually means investing time instead of money, learning design tools yourself, and playing a volume game with many quality books focused on one book type, while high-content invests money to save time; he warns against spamming low-quality books and against racing to the bottom on price instead of offering a premium product.

Key takeaways

• A keyword is a generic search phrase from a buyer who has not chosen a book yet — a specific famous title is not a keyword.
• Prefer specific long-tail keywords: broad one-word terms bring heavy competition and low-intent browsers who rarely buy.
• Validate every keyword on demand, competition and makeability before committing to a book.
• Demand means proof: look for roughly three page-one books on the same topic already selling well.
• For low-content publishing, focus on one book type, keep quality competitive, publish at volume, and price as a premium option rather than the cheapest.

Episode details: published July 22, 2022 · 46:12 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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