Publisher Rocket HUGE Update! New Amazon Ad Feature Review & Tutorial

About this video

Sean Dollwet reviews Publisher Rocket’s big update to its AMS keyword-search feature for Amazon Ads. Starting a project requires your book’s ASIN/ISBN, your seven backend keywords, and selecting genuinely similar books; the tool then generates search keywords, book/product targets, category targets and author targets, each with a new relevance score. Sean says ad strategy has shifted from volume — formerly up to 1,000 keywords per campaign — to hyper-relevance, typically only 10-30 targets per campaign. He walks through keyword sources (Amazon-liked keywords, keywords near your book, backend-keyword and similar-book keywords — which surfaced ‘hoarding’ for a decluttering book — and category keywords), sorting book targets by fresh/pre-order books for ’launch jacking’, and exporting or copying the target list into Amazon. He states Publisher Rocket cost $97 for lifetime access at filming, with a price rise announced, and that he has used it for close to 5 years.

Key takeaways

• New relevance score is the core update: rank every keyword, book, category and author target by relevance to your specific book
• Modern Amazon Ads strategy per Sean: hyper-relevant targets, often just 10-30 per campaign, replacing the old 1,000-keyword volume approach
• AMS project setup: enter ASIN/ISBN, add all seven backend keywords, and deselect any unrelated ‘similar’ books before generating data
• ‘Launch jacking’: sort product targets by fresh or pre-order books to place your book alongside titles getting launch traffic
• Price stated in the video: $97 for lifetime access and updates, with the publisher confirming a price increase was coming

Episode details: published July 10, 2024 · 8:35 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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