Save Hours On Amazon KDP Keyword Research with The New Publisher Rocket (Big Update)

About this video

Sean Dollwet, filming from a new Bali villa, demos a Publisher Rocket update to its keyword-search/analyze feature. Previously it showed monthly Amazon searches and competitive score; the update adds red/yellow/green color coding indicating how well each keyword converts to an actual book sale, not just search volume. Using ‘ketogenic diet’ variants as the example, he argues long-tail, audience-specific keywords (his comparison: ‘meditation’ vs ‘meditation for women over 50 who is trying to sleep who has anxiety’) tend to show green and convert best. He therefore picks ‘ketogenic diet cookbook for beginners’ as a main-title keyword over the higher-volume ‘ketogenic diet cookbook’, because searches that don’t buy are worthless. He calls Publisher Rocket a must-have KDP tool, notes its other features (competition analyzer, category search, AMS keyword search), and links his course and the tool in the description.

Key takeaways

• Publisher Rocket’s new color coding rates keyword conversion to sales: red = low conversion, yellow = medium, green = best
• Choose keywords by conversion, not raw search volume — a high-search keyword where few searchers buy is a poor title choice
• Long-tail, narrowly targeted keywords tend to code green because they speak to a specific audience
• Worked example: ‘ketogenic diet cookbook for beginners’ is preferred over ‘ketogenic diet cookbook’ despite the latter’s search volume
• Use the same color-coding logic when reading the competitive score to compare similar candidate keywords quickly

Episode details: published February 14, 2022 · 8:09 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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