Stop Doing THIS if You Want to Make Money with Amazon KDP

About this video

Sean Dollwet critiques viewer-submitted KDP books and diagnoses why they are not selling. A well-designed inspirational affirmations coloring book (23 ratings, 4.3 average, about 2 million BSR after 7 months, in his reading) has potential but, he argues, was never really marketed; he urges Amazon ads starting around $5/day or free TikTok videos flipping through/coloring pages. A memoir by a man with terminal cancer is advised to share his story on video and link the book, rather than rely only on ads. Other failures are more basic: a mindfulness coloring book whose cover looks like a journal, whose title has a grammatical/capitalization error, which has one review and is priced above the typical $5.99-$9.99 range he cites; a Muslim children’s picture book with a vague title and no searchable keyword; and a bridge book whose title does not make clear whether it is memoir or how-to. His recurring lesson is to research what buyers already search for and buy, write to that market, make the title/cover instantly clear, get reviews, and then market — not write first and hope to create demand afterward.

Key takeaways

• A good book with no marketing will stall: use Amazon ads (start small, e.g. $5/day and scale only on positive return) or free social media such as TikTok page-flip videos for coloring books.
• The front cover must instantly show the book type — a coloring book cover that looks like a journal destroys sales; hire an affordable designer (he cites ~$15 gigs) if you cannot design well.
• Put the exact keyword buyers type (e.g. a phrase like ‘bedtime stories for Muslim kids’) in the title, and make non-fiction titles instantly understandable without reading the description.
• Price to the market and your positioning: charging a premium price above the $5.99-$9.99 norm he cites, for an unproven coloring book, undermines sales.
• Do market research before writing: how-to books on proven topics sell because they give buyers what they want; personal stories alone rarely create demand.

Episode details: published July 12, 2024 · 13:26 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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