STOP making Low Content Books! Do THIS Instead (Amazon KDP)

About this video

Sean advises publishers to move away from generic low-content books such as blank planners, journals, notebooks and sketchbooks. Because they are quick to make and can now be mass-produced with tools, he says the space is crowded — he cites over 70,000 results for planners — interiors are nearly identical, differentiation is almost impossible, and prices are often pushed below $5.99, leaving under a dollar in royalties. He also argues generic journals are hard to brand, give buyers little reason to return, and carry higher duplicate-content risk with KDP review. Instead he recommends medium and high content books: puzzle and activity books, trackers, coloring books, story books, fiction and non-fiction. These take more effort, which he frames as a barrier that reduces competition, and their custom interiors allow branding — for example recognisable characters or a consistent style — repeat purchases, and higher prices. He gives creator-presented examples, including a higher-priced story/joke brand he says earns very large monthly paperback revenue, and a story book priced around $21–$24 that he says earns about $1,800 a month, to illustrate why selling fewer books at better margins beats chasing cheap volume.

Key takeaways

• Generic blank journals and planners are saturated, hard to differentiate, and often priced too low to leave meaningful royalties
• Medium and high content books create a higher barrier to entry, which Sean says means less competition
• Custom interiors make branding, recognisable characters or styles, and repeat buyers possible in a way blank pages do not
• Higher-value content justifies higher prices, and Sean argues margin beats trying to win on cheap volume
• Unique content also lowers duplicate-content risk compared with near-identical low-content interiors

Episode details: published December 27, 2024 · 17:16 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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